Does the emergence of the digital download signal the end of the music industry?

The ability to buy music digitally has without doubt had a massive effect on the music industry. With websites that allow you to download music illegally being so freely available, it has caused a negative impact on the major record companies. However, following iTunes success on its 10 billionth download, this follow iTunes recent decision to 'change their pricing structure following industry demands for more flexibility and protection against piracy'. It shows there will always be dedicated fans in this world who will always want to credit their favourite band by paying money for their songs. The digital world has a long way to go to stop piracy, but by adapting their ways such as previewing a song before buying, can result in someone buying music they didn't intentionally go to buy and could then make more profit in the long run by visiting concerts and buying more of that music etc.